Case Studies

Selected Work

A look at the brands and campaigns I’ve worked on.

Lagree-Chella, Event Campaign

Overview: Lagree-Chella was a Coachella weekend event campaign created to position CDM Lagree as a cultural moment beyond just a fitness studio. I conceptualized the campaign, coordinated all event logistics, and managed promotional content and real-time social coverage.

My Role: Event concept, content creation, promotional graphics, and live social coverage across Instagram and TikTok.

Results:

  • 2,981 views on campaign content

  • Double headline event featuring Master Trainer Kelley

  • Drove new member interest and community engagement over the weekend

CDM Lagree, Organic Growth Campaign

Overview: CDM Lagree is a boutique Lagree fitness studio in Corona del Mar, Newport Beach. As Studio Manager and Social Media Manager, I built and executed the brand's full social media presence from the ground up across Instagram and TikTok.

My Role: Content creation, strategy, account management, brand collaborations, and event marketing.

Results:

  • Instagram grew from 200 to 2,751 followers

  • TikTok built from zero to 622 followers

  • 314,909 views in 90 days

  • 39,277 accounts reached

  • 13,695 total interactions

  • 91,700 views in the last 30 days

  • Top single post: 110,200 views

Strategy: Educational content, lifestyle storytelling, community events, and brand collaborations with Glossy Skin Lounge, Get Glōci, Sceptre Caviar, One Water, and Facialworks Skincare.

Get Glōci, Brand Collaboration

Overview: Get Gloci is a wellness brand focused on hydration and skin health. I partnered with the brand to integrate their products authentically into CDM Lagree lifestyle content, targeting health-conscious women in the Newport Beach community.

My Role: Content creation, brand integration, and distribution across Instagram and TikTok.

Results: Co-branded content reached the existing CDM Lagree audience and drove awareness for both brands through community-driven storytelling.